Despite numerous models and articles outlining its potential, long term athletic development (ltad) is still to attain a position where it is a unifying approach in youth sport programs. Despite isolated cases of success, the systematic application of ltad remains elusive-clearly something is awry. As the application of ltad requires behavior change, it is important that this perspective is woven into ltad approaches. This article will examine some fundamental principles drawn from behavioral sciences and apply these to the quest to enhance the application of ltad in the real world.
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