Description: Although there is significant research on large events that take place within athletics, small-scale events are largely ignored, in part due to the lack of press that they generate. However, these events require planning and preparation in the same way that larger sporting events do. This disparity between the effort that goes into the event and the attention the event draws allows for a gap in strategy or information available to those planning smaller scale athletic events. Principles and Practices of Small-Scale Sport Event Management is a cutting-edge reference publication that examines the successful organization and planning of small-scale sporting events. Featuring a wide range of topics such as community engagement, event planning, and sports management, this book is ideal for event planners, sports managers, marketers, academicians, practitioners, industry professionals, researchers, event organizers/coordinators, and students. Topics Covered: The many academic areas covered in this publication include, but are not limited to: Behavior Community Engagement Data Analysis Ethics Event Planning Finance Logistics Marketing Sports Management Sustainable Tourism From the contens: Chapter 1 Sports Management, Project Management, and Sports Event Management (pages 1-19); Anestis Fotiadis Chapter 2 Different Types of Sport Events (pages 20-44); Chris A. Vassiliadis, Anestis Fotiadis Chapter 3 The Engagement of Community and Volunteers in a Small-Scale Sport Event and the Impact on Sustainable Tourism (pages 45-70); Valentina Della Corte, Giovanna Del Gaudio, Giuliana Nevola Chapter 4 Small-Scale Sport Events and Local Community Perceptions (pages 71-92); Hugues Seraphin, Maximiliano Korstanje Chapter 5 Small-Scale Event Volunteering: Insights From Three Greek Running Events (pages 93-111); Sofia K. Gkarane Chapter 6 Small-Scale Sport Event Planning (pages 113-126); Claudel Mombeuil Chapter 7 Organizing Small-Scale Sports Events: Issues and Challenges (pages 127-146); Anisah Abdul Wafi, Lim Khong Chiu, Johan Afendi Ibrahim Chapter 8 Basic Marketing Strategies and Marketing Mix in Small-Scale Sports Events (pages 147-173); Chapter 9 Small-Scale Sports Event Marketing Using New Marketing Concepts and Communication Tools (pages 174-191); Park Beede Chapter 10 Small-Scale Sports Event Sponsorship (pages 192-216); Chris ?. Vassiliadis, Iason George Skoulas, Sofia K. Gkarane Chapter 11 When Ethical Values Drive the Creation and Development of Sporting Events (pages 217-232) Selena Aureli, Hermann Graziano Chapter 12 Expenditure Behaviour and Satisfaction in Motor Sport Events: Insights From the FIA World Rally Championship in Sardinia (pages 233-248); Gianfranco Pischedda, Ludovico Marinò, Giacomo Del Chiappa
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