Objective of the study was to analyze the contents of the narratives (in German, English, Polish, Italian and other languages) devoted to the sports-specific discourse and expansion on the coronavirus topic in different aspects. Methods and structure of the study. The methodological basis for the study involved system description of the factual material (more than a hundred sources, including interviews with the athletes, coaches, managers, and sports experts, blogs, sports fans' diaries, contributions of the representatives from academia, etc.) based on the cognitive and discourse analysis of the selected contexts. The study aims at the identification of the current markers and projections of introspection of the discourse participants belonging to a different culture on the organization of own (first and foremost) professional activities in a new environment, in terms of new challenges and threats. Results and conclusions. The article is devoted to the analysis of COVID-19 as a new reality of sports-specific discourse in different countries (Russia, Germany, Austria, Poland, Italy, France, etc.), the way it influences the order of discourse organization, as well as the cognitive, emotional, social, professional, communicative and other activities of the subjects of sports activity. The results of the study, newly emerged experience and practices are focused on a deeper understanding of the problem of the sports-specific discourse, identification of the points of bifurcation triggered by the crisis, and promotion of the search for solutions to the identified dissonance.
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