The desired directions of the development of marketing strategies adopted by the Ekstraklasa clubs on the basis of a comparative analysis of the revenue structure of the leading Ekstraklasa and Premier League clubs in 2016 and 2017 (using the analysis of annual reports and financial statements as well as the Norton and Kaplan model) - Jedel, J.; Burchard, M. (Baltic Journal of Health and Physical Activity, 2018)
Keywords: soccer; planning; finances; economy; professional sport; Poland; modelling; development; tendency; sports management; sport games; management and organisation of sport