Ambush marketing and rule 40 for Tokyo 2020: A shifting landscape for Olympic athletes and their sponsors - McKelvey, S.; Grady, J.; Moorman, A. M. (Journal of Legal Aspects of Sport, 2021)
Keywords: Olympic Games; Paralymics; athlete; right; IOC; marketing; individual; organisation; organizing; finances; sponsoring; Olympic Summer Games 2020; USA; management and organisation of sport; organisations and events; sport history and sport politics; sports for the handicapped