The FIFA Men`s World Cup tournament is the most popular sporting event in the world. Scholars have identified several flaws in the organization of the World Cup causing competitive imbalance. We empirically assess competitive imbalance between groups for the World Cup tournaments from 1954 through 2022. We average the Elo ratings of a team`s opponents in the group stage to calculate their group opponents rating. In every World Cup, the range in group opponents rating exceeds 118 Elo rating points - the difference between an average participant and an average semifinalist. Using logistic regression, we find that for an average participant in a 32-team World Cup, an increase in group opponents rating of only 88 Elo rating points can reduce the probability of reaching the quarterfinal from 0.174 to 0.081, which is a decrease of more than 50%. None of the five seeding systems used by FIFA during 1954-2022 lessened the negative impact of group opponents rating on the probability of reaching the quarterfinal. We close with seven policy recommendations to restore competitive balance at the World Cup.
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