We present a new, simple knockout format for sports tournaments, that we call "Choose Your Opponent", where the teams that have performed best during a preliminary group stage can choose their opponents during the subsequent knockout stage. The main benefit of this format is that it essentially solves a recently identified incentive compatibility problem when more than one teams from a group advance to the knockout stage, by effectively canceling the risk of tanking. This new design also makes the group stage more exciting, by giving teams a strong incentive to perform at their best level, and more fair, by limiting the risk of collusion and making sure that the best group winners are fairly rewarded in the knockout round. The choosing procedure would add a new, exciting strategic component to the competition. Advancing teams would choose their opponent during new, much anticipated TV shows which would attract a lot of media attention. We illustrate how this new format would work for the round of 16 of the UEFA Champions League, the most popular soccer club competition in the world.
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