Esports coaches are integral to the development, performance, and overall success of esports players. Sharing the same high-pressure environment, they are likely exposed to similar stressors that can affect not only their effectiveness as coaches but also their personal well-being. Despite their critical role, esports coaches often lack access to structured development programs and support systems. To inform future research enabling tailored intervention strategies for coaches, this study explored the stressors faced by esports coaches and the coping strategies they employ. Drawing on data from semi-structured interviews with 12 male esports coaches, this study reports stressors associated with coaches navigating performance and interpersonal demands (e.g., underperforming players, player attitudes), organizational demands (e.g., organizational pressure), social exposure (e.g., social media comments), and boundaries of personal and professional life (e.g., work-life balance). Coaches discussed fostering a supportive environment, rest as a relational and professional practice, and managing focus, emotion, and meaning to cope with stressors. Findings demonstrate similarities with previous research on esports players and coaches in traditional sports, highlighting a combination of work-related and personal stressors. Esports coaches placed less emphasis on social stressors but highlighted the role of personal stressors. Insights underscore the need for research examining personal (e.g., gender) and situational factors (e.g., organizations), and practical interventions such as communication training and better support to reduce burnout and improve stress management. Ultimately, understanding and addressing these stressors can optimize coaches' well-being and professional development, leading to better support for players and improved performance. Highlights • Despite the stress, coaches emphasized their passion and prioritized their players. • Performance and interpersonal demands emerged as key stressors. • Coaches highlighted multiple personal and organizational stressors. • Fostering a supporting team environment was a central coping strategy. • Rest was co-constructed as a relational and professional practice.
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